NEWS DIBI MILANO THE GOLD. Discover the latest innovation form our laboratories, a real jewel that pays homage to the luxury of being a woman: THE GOLD, a precious treasure chest that enhances the golden virtues. The origin of youth is enclosed in a noble and legendary element: Gold, a sought-after icon of perfection and purity that has always celebrated elegance and charm. THE GOLD is a multi-corrective line with noble active ingredients and real promises: YOUTH. Cellular activity and the production of collagen and proteoglycans are stimulated, counteracting and reducing the appearance of lines and wrinkles. REBIRTH. The metabolism and condition of the skin are strengthened for a smoother, more nourished and even-looking appearance. VITALITY. The skin is firmer, purer and glowing. The formulations of the line are enriched in: BIOCONJUGATED GOLD, a complex composed of Gold and Peptide No. 9. Gold plays the role of carrier, transporting the Peptide No. 9 to the deepest layers of the skin, keeping it stable and bioavailable, and optimizing its biodistribution. The complex acts on the collagen and proteoglycan synthesis, making the tissue firmer and plumper. It has regenerating properties as it acts on different types of collagen, giving thickness and redensifying the tissue. PEPTIDE No. 34, that stimulates the coenzyme Q10 production. Its anti-oxidant power provides protection and repair to skin cells. PURE GOLD, in the form of 24 carats very thin sheets and micro-particles. THE GOLD captures and enhances your individuality, inner confidence and positive energy: because Eternal Beauty has no age. The quintessence of the DIBI MILANO cosmetic art is revealed in formulations that result from a laboratory study with over a year of testing. Moreover clinical, instrumental and self-evaluation tests were also carried out on the complete treatment and self-care products, in order to guarantee real, measurable and high-performing results. DIBI MILANO, in collaboration with a leading independent research institute, has developed for the first time an index that measures improvements in the appearance and “youth” of the skin. YOUTH INDEX: 34.7% increase (in terms of wrinkles, skin laxity and complexion)** SKIN FIRMNESS +11% after just 10 days of treatment* WRINKLES -24%* THE SKIN IS MORE RADIANT and BRIGHT, its ability to reflect light increases by 31%* 95% of women think that the beauty and youth of their skin have reached the maximum thanks to this line *** The texture and fragrance of the CREAM and MASK are excellent for 95% of women *** Using the CREAM day after day, 95% of women notice that their skin is YOUNGER and BRIGHTER, as if it were glowing from the inside **** In our consumers’ own words: “The treatment is wonderful and spectacular, a real pampering experience”**** “I have never experienced such a treatment, you must definitely try it”**** “The gold particles contained in the CREAM make it a symbol of luxury and refinement” **** “The use of the SPATULA improves the pleasure of applying the CREAM”**** DON’T TRUST JUST ANYONE. FOR DESIRABLE YOUTH ASK YOUR DIBI MILANO PROFESSIONAL BEAUTICIAN. * Clinical and instrumental tests conducted on the DIBI MILANO THE GOLD complete treatment + self-care products. ** Index calculated based on the average values emerging from clinical evaluations and from self-evaluation of the following parameters: wrinkles, skin laxity and complexion. *** Self-evaluation tests conducted on the DIBI MILANO THE GOLD complete treatment + self-care products. **** Self-evaluation tests conducted on the DIBI MILANO THE GOLD Gold Youth Cream product.